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Improve Your Personal Brand Challenge

This 5-day challenge helps you build an authentic, credible personal brand on LinkedIn by creating one piece of content a day: two short videos, a tips post, the story behind your work, and a reflective post with a personal photo.

By the end, your profile will show five new pieces of content that tell people who you are, what you know and why they can trust you. Everything you need is on this page. If you’d rather get the challenge one day at a time in your inbox, there’s a signup form at the end.

How to do the challenge

  • One piece of content a day. Each day has a goal, a short exercise, a template and a tip. Set aside under an hour.
  • Publish it. The challenge works when you post, not when drafts sit in a folder. Done is better than perfect.
  • Use what you have. For the video days, a phone camera, light from a window and a quiet room are enough. Keep videos short, ideally under a minute.
  • Stay for the comments. After you post, spend a few minutes replying to comments. Conversations are where connections start.
  • Notice who responds. Track which posts get comments and messages from the people you want to reach, not just the total number of likes.

Day 1: Introduce yourself

Goal: Record a short introduction video so people who visit your profile know who you are, who you help and what to talk to you about.

Exercise:

  1. Write one sentence for each question: Who are you? Who do you help? How do you help them? What’s one thing people might not expect about you?
  2. Read the sentences out loud and cut every word you wouldn’t say in conversation.
  3. Record three takes of 30 to 60 seconds. Look at the camera lens, not at yourself on the screen.
  4. Pick the take that sounds most natural, not the most polished one. Add captions, since many people scroll with the sound off.
  5. Post it with a one-line intro, and consider adding it to the Featured section of your profile.

Template:

Hi, I’m [name]. I’m a [role] at [company], and I help [who you help] [do what or solve what problem].

Before this, I [relevant background in one sentence].

Here on LinkedIn, I’ll be sharing [the topics you’ll post about].

If you’re working on [a problem your audience has], [connect with me / send me a message]. I’d like to hear about it.

Tip: Don’t memorize a script. Talk from three or four bullet points instead. It sounds more like you, and small imperfections make the video feel real.

Day 2: Hook your audience

Goal: Learn to grab attention in the first few seconds, when people decide whether to keep watching or scroll past. As we explain in The Power of Video Content for Building Trust on LinkedIn, the first three seconds set the tone for the whole video.

Exercise:

  1. Pick a topic you know well that your audience struggles with.
  2. Write five different opening lines for it, one for each type of hook:
    • A question: “Why do so many [people in your audience] get [topic] wrong?”
    • A bold statement: “[Common advice] doesn’t work. Here’s what does.”
    • A mistake: “The biggest mistake I made with [topic] was…”
    • A promise: “Here’s how to [get a result] without [a common pain].”
    • A moment: “Last week, someone asked me [question]…”
  3. Read them to a colleague or friend and ask which one makes them want to hear more.
  4. Record a 30- to 60-second video that opens with the winning hook, makes one point and ends with a question for viewers.

Template:

Hook (first 3 seconds): [question, bold statement or mistake]

Context (about 10 seconds): Why this matters to [your audience].

The point (about 30 seconds): [One idea, explained with one example.]

Close (about 5 seconds): “What’s your take on [topic]? Tell me in the comments.”

Tip: Open with the hook itself. Skip “Hi everyone, today I want to talk about…” Repeat the hook as text on screen and in the first line of your post, so it works with the sound off.

Day 3: Share your expertise

Goal: Write a post with practical tips that shows what you know and gives readers something they can use today.

Exercise:

  1. List the questions clients, colleagues or prospects ask you most often.
  2. Pick one where you have a clear, specific answer.
  3. Write three to five tips. Each one should be an action someone can take, not a general principle.
  4. Add an example from your own work to at least one tip.
  5. Cut anything readers could find in the first search result.

Template:

[Hook: the problem in one line, such as “Most [audience] struggle with [problem].”]

Here’s what I tell [my clients / my team]:

  1. [Tip]: [one sentence on how or why]
  2. [Tip]: [one sentence on how or why]
  3. [Tip]: [one sentence on how or why]

[Example: “When we tried [approach], [what happened].”]

What would you add?

Tip: Specific beats clever. “Send the agenda the day before the meeting” is more useful than “be prepared.”

Day 4: Tell your why

Goal: Share the story behind your work so people connect with you as a person, not only a job title.

Exercise:

  1. Write down the moment you decided to do the work you do now. Where were you, and what happened?
  2. Note what you believed before that moment and what changed.
  3. Connect it to today: what do you do differently because of it?
  4. Shape it into a short story, either a text post or a 60- to 90-second video. Cut any background that doesn’t serve the point.
  5. End by inviting others to share their own story.

Template:

The moment: “[When], I [what happened].”

The problem: What was wrong, frustrating or missing.

The turn: What you realized or decided.

Today: How that shapes the way you work with [who you help].

The invitation: “What got you started in [your field]?”

Tip: Be honest, not dramatic. You don’t need a rags-to-riches story. A small, true moment is more believable than a polished origin story.

Day 5: Life lessons post

Goal: Reflect on your journey with a personal photo and share the things you wish you’d known when you started.

Exercise:

  1. Choose a photo: from early in your career, your first desk or office, a project you’re proud of, or you at work today. Make sure anyone else in the photo is comfortable with you sharing it.
  2. List five to ten things you wish you’d known when you started. Keep the three to five that would help someone earlier in their career the most.
  3. For each lesson, write one line on what happened that taught it to you.
  4. Post the photo with your text.

Template:

[Photo]

This is me [when and where]. Here’s what I wish someone had told me back then:

  1. [Lesson]: [what happened that taught you this]
  2. [Lesson]: [what happened that taught you this]
  3. [Lesson]: [what happened that taught you this]

If you’re just starting out in [your field], [one sentence of encouragement or advice].

What would you tell your younger self?

Tip: Lessons from mistakes usually land better than lessons from wins. Keep the focus on what the reader can take away, not on how far you’ve come.

After the challenge

  • Look back. Which of your five posts got comments and messages from the people you want to reach? Make more content in that format.
  • Set a pace you can keep. One video and one post a week, done consistently, does more than a burst of posts followed by silence.
  • Reuse what you made. Keep your introduction video in your Featured section, turn your tips post into a short video, and use your “why” story in your About section. Our ChatGPT LinkedIn bio prompts can help with that rewrite.

Prefer it by email?

Sign up below to get the challenge in your inbox, with one exercise each day.

Special Reward

  • Finish the email challenge to unlock a bonus reward that helps you keep building your personal brand and creating content.